Dealing with Real Estate Agents
by:
William Bronchick, Esq.
The real estate agents have a valuable source of potential deals for the real estate investor - the Multiple Listing Service. Unfortunately, real estate agents have a monopoly on this information, so they may be a necessary part of an investor's game plan.
Dealing with real estate agents can be difficult as an investor. Agents prefer home buyers with cash to put down, good credit and conventional buying power. Their interest is getting a commission with as little hassle as possible. Most agents have never done a creative real estate transaction with an investor, so they are not often receptive to unusual offers. Most agents equate a "nothing down" offer with a buyer who is not serious.
Offer a Reasonable Earnest Money. You
cannot present an offer with a $50 earnest money and expect
an agent to take you seriously. You can expect to pay at
least $500 as earnest money to get their attention. If you
are presenting a solid cash offer, you should put up more
money. If you are concerned with losing your earnest money,
consider using a promissory note.
Offer a Short Closing Date. Another way
to get an agent to take you seriously is to offer a fast
closing. Nothing makes an agent salivate more than the thought
of a commission check in ten days. If the agent has another
offer presented to him, he will usually advise his client
to take the offer with a larger earnest money and faster
close than an offer which is higher in price.
Insist on Presenting Creative Offers in Person.
If you present a creative offer to an agent, it will not
be represented to the owner in the same enthusiastic fashion.
As stated above, agents do not like creative offers - they
like conventional offers from solid buyers. If you want
the owner to hear all of the great benefits of your offer,
insist on presenting the offer in person.
Appeal to the Agent's Greed Factor. Let's
face it . . . real estate agents are in the game to make
money, just like anyone else in any other business. If you
can offer the agent an incentive to make money out of the
transaction, you will get his cooperation. If you present
an offer which does not permit enough cash to come out of
the deal to pay the agent, why would he cooperate with you?
If you present a lease/option offer on a listed property,
how will the agent receive a commission? You need to find
a way for the agent to get paid, even if you pay him out
of your own pocket.
Do Your Own Comps. Sometimes you will
get the opposite of an uncooperative agent - an overzealous
agent. Be suspicious of an agent who tells you what a deal
you are getting on a property. If it is such a good deal,
why didn't he buy it? Don't take his word as to the value.
Ask for a printout of comparable sales (not listed properties).
Be aware that information contained in the MLS computer
was entered by the listing broker and may be exaggerated.
If a comparable sale shows the same square footage as the
house you are looking at, take a drive by and see if it
is accurate. Do your own assessment of value.
Fax Preliminary Offers First. Don't waste
your time filling out a contract offer until you have preliminary
approval. Most agents are not this formal and will take
any offer in writing to the seller. Simply summarize your
offer in writing and fax it to the listing agent. Once you
have an oral approval, then take the time to fill out a
contract and an earnest money check. NEVER put up earnest
money until the offer is accepted!
Don't be Bullied by Uncooperative Agents.
If you cannot finesse an agent, don't be afraid to stand
up to him. Some agents are unethical and will refuse to
present your offer. Many times the agent will lie and tell
you that your offer was rejected when, in fact, it was never
presented. If this is the case, do not be afraid to go over
his head to the listing broker. If the listing broker is
uncooperative, deal directly with the seller (unless, of
course, you are also an agent).